What is AMP

The Accelerated Mobile Pages (AMP) project is an open source standard exclusively for pages viewed on mobile devices, created by Google and Twitter.

AMP pages have the feature of extremely fast, almost instant loading, in the user's browser. AMP pages target the growing traffic from mobile device users, giving users the best experience when they visit your business website or e-shop.

Since February 2016 search engines have begun including AMP pages in search engine results pages for mobile device users. You can distinguish AMP pages from the lightning strike icon, appearing next to the search result.

Given that search engines give priority and better rankings to mobile-friendly e-shops and websites, one can easily understand the advantages of a business that has embraced AMP pages sooner than its competitors.

AMP Benefits

Faster page loading for mobile device users - It's no surprise that one of the main strengths of webpages developed with AMP is that pages are almost instantly loaded on mobile devices - since they were created for this purpose. This is vital, as studies show that mobile device users typically leave a website that takes more than 3 seconds to load. As a result, websites and e-shops that adopt the AMP standard significantly reduce mobile abandonment rates and increase conversions.

Search Engine Optimization SEO - Although AMP is not an independent ranking factor yet, loading time on mobile devices is a well-known ranking factor. As AMP significantly improves web loading time aiming at mobile device friendliness, it is highly possible that a website or an e-shop developed with AMP will be rewarded with higher rankings on search engines compared to slower websites.

AMPMyPage is an AMP creator and an HTML to AMP converter

AMPMyPage provides an easy way of creating your own AMP pages. Create your AMP pages through a user-friendly interface or make good use of the API for converting traditional HTML pages to fully compatible AMP pages, automatically from your website. A major advantage of using the AMPMyPage service is the automatic enrichment of your newly-created AMP pages with structured data (supported schema.org types are NewsArticle and Product), adding more value to your web presence. Moreover AMPMyPage takes into consideration SEO optimization factors achieving for you the best possible results.

AMPMyPage is ready for integration in Drupal and Wordpress websites with custom modules and plugins. Enable your website to automatically create AMP pages when you add content on your favorite CMS platform.

Get started now! Contact us to get an early start in using the service.

AMPMyPage is developed by the Web and App Development company, DEVIO.